Choose your project
quantities are limited!
To the 2024 Private Barrel Program
practice makes perfect
Our Private Barrel Program is a culmination of our efforts and expertise in barrel-aging, blending, and cellaring. For the 2024 evolution of the program, we are proud to once again present double barrel-aged Black Tuesday, finished exclusively in 10 gallon rye and wheated whiskey barrels sourced from Reservoir Distillery.
We are so excited to welcome you into our community of barrel-aging aficionados and celebrate this year's Private Barrel Program with us. This small-batch program is truly an exciting project for an intimate group of our biggest fans, and we hope to count you among them.
The Beer
(ALWAYS FIRST)
This unique blend of Black Tuesday started its life in a host of different barrels in our cellar. Brewed over two years ago, our team has identified the choicest of Black Tuesday in a host of premium barrels to include: Eagle Rare Bourbon, Four Gate Bourbon and Four Gate Split Stave Bourbon, Buffalo Trace Rye and Buffalo Trace Boubon, Four Roses Bourbon, Blanton's Bourbon and finally a single Madeira wine cask. We blended these barrels together for optimal flavor balance and complexity, then transferred this ultra premium blend into both 10 gallon Rye whiskey and Wheated whiskey barrels from Reservoir Distillery for next level aging.
To say this is a unique blend is an understatement, albeit a true one— aged once in specialty barrels then laid to rest in small format barrels for its final nuance, this is certainly a one-of-a-kind release.
"It’s truly a great beer! That’s the truth. It does differ from the regular Black Tuesday offering and I believe it’s better. We were also thrilled to see each bottle individually numbered."
—Lloyd & Carrilee Fox, Hoarders Society Members
what's included
It's more than just a barrel and bottles; with your support of the Private Barrel Program, you're getting an exclusive bespoke experience unlike any other. With the extremely limited number of barrels available, you will be one of very few to appreciate and enjoy this premium product and the unique experience that comes with it.
$700
- 12 x 750mL bottles of Black Tuesday Reserve
- Choice of barrel finishing - Rye or Wheated whiskey
- Custom Black Tuesday labels with your choice of message right on the front label (50 character maximum)
- 1 x 2024 Private Barrel Project glassware
- 1 bottle stopper
- Curated tasting notes + pairing guide
- Invitation to the Private Barrel Pickup Reception including a barrel tasting experience + VIP brewery tour
$1200
- 24 x 750mL bottles of Black Tuesday Reserve
- Choice of barrel finishing - Rye or Wheated whiskey
- Custom Black Tuesday labels with your choice of message right on the front label (50 character maximum)
- 2 x 2024 Private Barrel Project glassware
- 2 bottle stoppers
- Curated tasting notes + pairing guide
- Your own 10 gallon Reservoir Distillery whiskey barrel
- Invitation to the Private Barrel Pickup Reception including a barrel tasting experience + VIP brewery tour
$1600
- 36 x 750mL bottles of Black Tuesday Reserve
- Choice of barrel finishing - Rye or Wheated whiskey
- Custom Black Tuesday labels with your choice of message right on the front label (50 character maximum)
- 4 x 2024 Private Barrel Project glassware
- 4 bottle stoppers
- 2024 Private Barrel Project Bruery x Reservoir Distilling T-Shirt
- Curated tasting notes + pairing guide
- Your own 10 gallon Reservoir Distillery whiskey barrel
- Invitation to the Private Barrel Pickup Reception including a barrel tasting experience + VIP brewery tour
Customize Your Labels
Take this one of a kind beer and truly make it your own with a custom label. Commemorate a special event, congratulate a special someone or offer something unique to that premium client. Or, just make it yours.
"Being able to create your own label and the overall experience was one we still talk about to this day. In a world of mass produced beer, this felt even more special and unique. When you want the best, where else do you go from here? You are getting an incredible beer of Black Tuesday, and then taking it to the next level."
—Jeanette Morrison, Hoarders Society Member
bringing new meaning to gift giving
Meet Brian Schmidt, longtime Society Member and fan of The Bruery. His purchase of the 2021 Single Barrel project meant so much more than good beer and a nice barrel— it meant sharing beers with family and creating irreplaceable memories.
Working in the spirits industry, Brian is keenly aware of what it takes to make an impression— so his own personal barrel, proudly displayed in his home office alongside bottles of Black Tuesday and countless other spirits, is the perfect talking point for his clients and friends.
*barrel pictured is a 5gal barrel from the 2022 Private Barrel Program
"This was an incredible opportunity to take my favorite beer and make it my own— an exclusive-to-me collection of bottles that I can enjoy with my friends and family. Taking this one step further and making it unique to me is the ultimate society member perk."
—Brian Schmidt, Hoarders Society Member
Looking for a
full size 53gal barrel?
With over 300 full-size barrels in various stages of aging we have more than enough options to offer for those seeking more. Starting at $7500 you can embark on a guided tasting of a variety of barrels and hand pick the one that matches your desired flavor profile. Want to add vanilla, coffee or another adjunct? We can make that happen. You'll also get to work with our in house designer to create custom front and back labels for your bottles. Imagine the possibilities.
Want to learn more?
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